Access Directory – Opportunity for Hospitality Businesses

Flare Access is inviting businesses in hospitality to participate in an Access Directory that will position their business in front of 20% of the population worth over $54 million, simply by sharing the access details of their venues and services. The directory will help people with disability, their friends, family and carers understand what places to eat and drink are accessible for them and will put your venue on their radar.

The Access Directory will be a platform to help people with disability understand what venues and services are accessible for them, so they can plan and enjoy an accessible experience hassle free and with confidence.

Businesses who feature on the platform will be supported to increase the accessibility of their service helping them attract more customers and place them as leaders in their industry.

With the impact that COVID-19 has left on the industry, this is the perfect opportunity for businesses to focus on accessibility and participate in a new, innovative directory that will open doors to a new market and boost their bottom line in the process.

Pandemic Recovery Plan

In this climate, there is nothing more important than attracting customers through your door as part of your pandemic recovery plan. The new multi-million-dollar campaign, “Seek Different”, intended to drive up domestic visitation by the NT Government, will attract more tourism into the NT. For everyone person with a disability who travels, 2.5 people travel with them and participating in this directory is your opportunity to invite these customers to your business.

Grow profits by doing good

Did you know that 54% of this market will spend more in restaurants and services that have made an effort to be accessible and welcoming?
The disabled community is the third largest economic power globally. In Australia, people with disability have a disposable income over $54 million and this doesn’t include friends and family who they share these experiences with.

The total accessible tourism market for Australia is 10.8 billion, and like many within the community, this emerging market is eager to give back to local businesses who have suffered throughout the pandemic.

Become an industry leader

At a time when every business is clamouring for attention, you can lead your industry, attract more customers and increase revenue in the process, simply by supporting a market who most businesses overlook and who are actually craving to spend their money. Access needs for people with disability are rarely considered, so in being part of this directory, you’ll stand out from the competition by showing a commitment to access and inclusion.

Create positive word of mouth

Did you know that people with disability are three times as likely to avoid an organisation and twice as likely to dissuade others because of an organisation’s negative diversity reputation? Access information provided about venues is often incorrect or missing key details, causing endless frustration, undignified experiences, cancellation of plans (and negative word of mouth as a result). At a time when every single customer counts, get people talking for all the right reasons, simply by participating in this directory.

Receive the support you need to increase the accessibility of your service

Accessibility can feel overwhelming for business owners and operators. For this reason, businesses can turn away 20% of the population without even realising it. As a business featured on this platform, you will be supported to increase the accessibility of your service with access to resources, training and simple, low cost solutions to help you attract even more customers through your door.

Open your doors to more customers

Addressing the accessibility of your service will not only provide people with disability the information they need, but it will also have a flow on effect for the older population and young families who also benefit from this access information. Now that’s a great business strategy!

What next?

We’re currently inviting businesses who offer places to eat and drink. For more information and to register your interest in the directory, please follow this link https://flareaccess.com.au/registration/

If your business doesn’t fall into this category and you want to participate, please register your interest and we will be in touch with you in the near future as we expand into your sector.

Sarah Andrews